Search and Brew

Winning Holiday Demand in AI Search: A Playbook for BFCM & Christmas

Be in the room with the people shaping AI search.

Kevin IndigGrowth Advisor
Vanda PókeczProduct Manager,
Peec AI
Nitin ManchandaFounder & Chief SEO/GEO
Consultant, Botpresso

5 November 2026, Time 14:00 CET | 08:00 ET Save My Seat

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Why join

The busiest weeks of the retail calendar are approaching, and the way shoppers find products has shifted. Instead of browsing search results, many now ask ChatGPT, Claude or Google's AI Mode for recommendations, and buy from the few brands those tools mention.

Join us for a focused session on what this means for your BFCM and Christmas plans: where demand is forming, which pages AI assistants rely on, and what you can still improve before Cyber Week.

What you'll walk away with

Where demand is forming

See where holiday shoppers are searching this year, and how much of that journey now starts in AI assistants.

How shopper questions are changing

Understand how gifting and comparison queries shift when shoppers ask an assistant instead of Google.

What gets your pages cited

Learn why some product and category pages appear in AI answers, and what yours may be missing.

Fixes to ship before Cyber Week

Leave with a shortlist of practical changes you can still make in time for BFCM and Christmas.

Speakers

Kevin Indig

Growth Advisor

Kevin is a growth advisor specializing in SEO, AI search and organic growth strategy, working with companies including Airbnb, Asana, Xero, beehiiv and more. He is also the author of Growth Memo, a weekly newsletter on SEO and AI search.

Vanda Pókecz

Product Manager, Peec AI

Vanda is an SEO and digital product leader, international speaker, and AIPMM-certified professional specializing in organic growth, product experimentation, and measurable business impact.

Nitin Manchanda

Founder & Chief SEO/GEO Consultant, Botpresso

Nitin is the Founder and Chief SEO of Botpresso, specializing in technical SEO, site architecture and scalable SEO strategies that drive organic growth for businesses.

What's your next move in AI search?

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