Campaign Objective
Current vs Expected
The primary goal of the campaign was to grow Zwende’s online presence, achieve exponential organic growth, and boost sales, with a dedicated focus on their flagship product category: Name Plates.
Campaign Period: November 2023 to February 2025
Strategy
Our eCOM SEO Framework
Expanding Reach Through Targeted Pages
- Identified keyword buckets lacking corresponding category pages for Zwende.
- Created dedicated pages aligned with search intent to capture traffic and enhance user experience.
Crafting Micro Niche Pages to target Every Intent
- Used granular keyword segmentation to identify highly specific search intents.
- Created precise pages tailored to match each nuanced search query, such as “anniversary gifts for Husband” and “1st anniversary gifts.”
- Demonstrated creativity and innovation in catering to diverse user needs and enhancing user experience through targeted content delivery.
Innovation & Creativity
Leveraging Prompt Engineering for Content
Checks for Content quality
Scaling Content with pSEO + AI
Execution
Improving Hygiene & CTR with Meta Tags & Content
Enhanced Crawl Efficiency by 85% with Contextual Footers
Enhancing Header Navigations
Optimization Insight: Key pages were not included in header navigation, leading to reduced visibility and accessibility.
Action: Restructured the header navigation to incorporate all essential pages, ensuring comprehensive site coverage and improved internal linking.
Results
Dominating SERPs Alongside E-commerce Giants
With strategic SEO efforts, Zwende successfully secured valuable real estate on SERPs alongside major e-commerce giants, marking a significant achievement in enhancing online visibility and competitiveness in the digital landscape establishing Zwende as a formidable presence in the online marketplace.
Surpassing Traffic & Revenue Goals
Recent Awards
