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Author name: Nitin Manchanda

Nitin Manchanda is a developer turned SEO. In the past, Nitin has helped some really popular brands like Omio, trivago, and Flipkart grow organically. He is also the founder of Botpresso, a boutique SEO consultancy. While not busy with his SEO stuff, you'll find him planning his next trip, watching some cricket match, or painting, crafting or breaking things with his two daughters!

Botpresso & The Rug Decor: From Rugs to Riches with +389% Organic Revenue

Case Studies /

Campaign Objectives Strategy Implementation 1. Contextual Internal Linking Opportunities To scale internal linking, we automated the process using Screaming Frog, BERT (all MiniLM-L6-v2), and ChatGPT, efficiently managing the site’s large, customizable product categories. Final output of internal linking script 2. Structured Data Markup Code Implementation Enriched schema markup by adding currency, SKU, and product details, […]

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Botpresso x Airbyte: Engineering a Growth of +136%

Case Studies /

Objective Increase Traffic to attract the right ICP Audience & Increase Qualified Leads From 8.7k non-branded clicks to 20.6k non-branded clicks, that’s a growth of +136% Strategy A Holistic Approach Towards Growth Creativity Innovation Integration for Scaling Logic-Based Internal Linking We developed an internal link algorithm for key integration clusters, ensuring contextual links to related

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Botpresso x Zwende: Wrapping Gifts, Unwrapping 25x Growth!

Case Studies /

Campaign Objective Current vs Expected The primary goal of the campaign was to grow  Zwende’s online presence, achieve exponential organic growth, and boost sales, with a dedicated focus on their flagship product category: Name Plates. Campaign Period: November 2023 to February 2025 Strategy Our eCOM SEO Framework Expanding Reach Through Targeted Pages Crafting Micro Niche

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Botpresso x Murf.Ai: Voicing a Comeback with an 89x ROI in Just 4 Months!

Case Studies /

Objective Current vs Expected The primary objective was to reverse the sharp decline in organic performance of Murf.ai  and surpass the June 2024 levels. Specifically, our goals were: Strategy A Holistic Approach Towards Growth Problems Volatility in Keyword Rankings Beginning in June, Murf AI saw extreme ranking fluctuations, especially for competitive keywords related to AI

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20K+ Clicks Per Day within 3 Months

SEO Case Study: 20K+ Clicks Per Day in 3 Months

6 Comments / Case Studies /

A Global Initiative for Educational Worksheets Quizizz, an innovative edtech company founded in 2015 and headquartered in Santa Monica, California, has grown to a team of 307 employees. The platform recently undertook an initiative to expand the visibility and global reach of its Worksheets feature. Key goals included identifying strategic keyword clusters, scaling internationally, lowering

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Homestyle E-commerce SEO Success: 2416% Revenue Growth in 10 Months

6 Comments / Case Studies /

Addressing digital challenges with strategic SEO and CRO techniques. Our client, The Rug Decor faced low clicks and very little revenue. The SEO goal was to achieve significant organic growth by overcoming challenges with smart strategies. Mission and Goals Overview 🡪 Increase the revenue through SEO by 1000%. 🡪  Surge in organic sessions, achieving 3x

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A Data-Driven Campaign to Boost Organic Revenue by 1081.2%

A Data-Driven Campaign to Boost Organic Revenue by 1081.2%

6 Comments / Case Studies /

(Note: You are about to read a case study shortlisted as the finalist at the Global Search Awards 2023!! Happy Reading)   Campaign Start: January 2022 Campaign End: April 2023 If you’re in a hurry, here are the results delivered from the data-driven SEO campaign:  Increased Organic Sessions by 406.2% Increased Organic Users by 394.0% Increased

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Unlocking the Power of Schema: A Comprehensive Guide

2 Comments / Technical SEO /

Schema markup, also known as structured data, is a powerful tool that can enhance your website’s visibility and improve its performance in search engine results. By implementing schema markup, you provide search engines with additional information about your content, helping them understand and display it more effectively. This article will delve into the significance of

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