Author name: Nitin Manchanda

How to perform content decay analysis

How to Perform Content Decay Analysis in Under 10 Minutes

Things You Need Google Data Studio (Looker Studio) Google Search Console Access Google Sheets Time: 10 Minutes Step 1: Connect Google Data Studio to Google Search & Create Monthly Traffic Split First,  connect the Google Data Studio to your Google Search Console property. Create a non-brand keyword filter to eliminate factoring in the branded traffic. …

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Botpresso year review 2022

Botpresso 2022 Year Review: A LaunchPad to Greater Heights 

Introduction: Hai Berland famously said “Year’s end is neither an end nor a beginning but a going on, with all the wisdom that experience can instill in us” and this perfectly sums up Botpresso’s outlook for 2022. We’ve learned lots of things, both good and bad, and 2023 finds us with greater wisdom on how …

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Google-Search-console-testing-new-feature-content-ideas

New Google Search Console Feature: Content Ideas (experimental)

Google is testing a new feature called “content ideas” in its Search Console. The feature is labelled as “experimental”  that brings elements similar to those found in Question Hub directly into Google Search Console . The feature was spotted by Nicolas Ockier, who shared a screenshot on Mastodon. So, what is this New Content Ideas …

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Google-helpful-content-update

A new Helpful Content Update from Google – December 2022

On December 6th, Google announced the launch of the second release of their helpful content update/system. This update, which began rolling out lightly on December 5th, adds new signals and is now applicable to all languages globally, not just English content. Brief Facts about Algorithm Update  What is New ?  Google has updated its helpful …

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Building the Perfect SEO Team for your SaaS Brand

Building the Perfect SEO Team for your SaaS Brand 

SaaS Industry is estimated to be valued at around $170 billion. This is likely to keep surging as people innovate and embrace the power of the internet in solving everyday problems.  Unsurprisingly, more and more SaaS companies are emerging with their unique offerings & solving problems that needed to be solved. With SEO and SaaS, …

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D2C Ecommerce SEO Case Study

D2C E-Commerce SEO Case Study of an Ethnic Wear Brand – 162.33% Organic Traffic Increase

D2C is all the rage in India. More and more D2C startups keep coming into the fold & getting startup funding worth millions of dollars. D2C E-commerce solves the popular problem marketplaces couldn’t solve hence their resonance even with the customers. In fact, in the past 5 years, the search demand for D2C has risen …

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saas seo case study

SaaS SEO Case Study – How we grew their Organic traffic by 218,000 in 3 Months?

Figuring out how to take your SaaS website to the next level?  The answer isn’t always more backlinks or content, but rather something as simple as fixing what’s broken. Working on the foundation rather than the rooftop by first building the foundation upon which the rooftop can thrive. In this case study, we explored the …

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graph theory based internal linking

Graph theory-based Internal Linking: 50% to 1% Orphan Pages

Graph Theory based Internal Linking How a LinkPie based Internal Linking solution helped to bring the orphan pages down from 50% to 1% for a travel brand Introduction Internal linking is one of the proven tech SEO weapons, especially for the websites with a huge number of landing pages. In this case study, I’m talking …

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amazon seo case study

Amazon SEO Case Study Organic Sales Increase by 23.9% within a month

About the Brand This is an Indian brand that manufactures & sells home products like Washing Machine Stand, TV Wall Mount Stand, Resting Chairs, Desks & More. Their primary source of sales has been Amazon. They have their products listed on Amazon Marketplace where they run ads for the product listing and also rely on …

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