Author name: Nitin Manchanda

Nitin Manchanda is a developer turned SEO. In the past, Nitin has helped some really popular brands like Omio, trivago, and Flipkart grow organically. He is also the founder of Botpresso, a boutique SEO consultancy. While not busy with his SEO stuff, you'll find him planning his next trip, watching some cricket match, or painting, crafting or breaking things with his two daughters!

Botpresso year review 2022

Botpresso 2022 Year Review: A LaunchPad to Greater Heights 

Introduction: Hai Berland famously said “Year’s end is neither an end nor a beginning but a going on, with all the wisdom that experience can instill in us” and this perfectly sums up Botpresso’s outlook for 2022. We’ve learned lots of things, both good and bad, and 2023 finds us with greater wisdom on how …

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Google-Search-console-testing-new-feature-content-ideas

New Google Search Console Feature: Content Ideas (experimental)

Google is testing a new feature called “content ideas” in its Search Console. The feature is labelled as “experimental”  that brings elements similar to those found in Question Hub directly into Google Search Console . The feature was spotted by Nicolas Ockier, who shared a screenshot on Mastodon. So, what is this New Content Ideas …

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Google-helpful-content-update

A new Helpful Content Update from Google – December 2022

On December 6th, Google announced the launch of the second release of their helpful content update/system. This update, which began rolling out lightly on December 5th, adds new signals and is now applicable to all languages globally, not just English content. Brief Facts about Algorithm Update  What is New ?  Google has updated its helpful …

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Building the Perfect SEO Team for your SaaS Brand

Building the Perfect SEO Team for your SaaS Brand 

SaaS Industry is estimated to be valued at around $170 billion. This is likely to keep surging as people innovate and embrace the power of the internet in solving everyday problems.  Unsurprisingly, more and more SaaS companies are emerging with their unique offerings & solving problems that needed to be solved. With SEO and SaaS, …

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D2C E-Commerce SEO Case Study of an Ethnic Wear Brand – 162.33% Organic Traffic Increase

D2C E-Commerce SEO Case Study of an Ethnic Wear Brand – 162.33% Organic Traffic Increase

D2C is all the rage in India. More and more D2C startups keep coming into the fold & getting startup funding worth millions of dollars. D2C E-commerce solves the popular problem marketplaces couldn’t solve hence their resonance even with the customers. In fact, in the past 5 years, the search demand for D2C has risen …

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SaaS SEO Case Study – How we grew organic traffic by 218,000 in 3 Months?

SaaS SEO Case Study – How we grew their Organic traffic by 218,000 in 3 Months?

In this SaaS SEO Case Study, you will learn how we increased organic clicks by 133.4% in just 3 months. Figuring out how to take your SaaS website to the next level?  The answer isn’t always more backlinks or content, but rather something as simple as fixing what’s broken. Working on the foundation rather than …

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Amazon SEO Case Study Organic Sales Increase by 23.9% within a month

Amazon SEO Case Study Organic Sales Increase by 23.9% within a month

About the Brand This is an Indian brand that manufactures & sells home products like Washing Machine Stand, TV Wall Mount Stand, Resting Chairs, Desks & More. Their primary source of sales has been Amazon. They have their products listed on Amazon Marketplace where they run ads for the product listing and also rely on …

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