Ecommerce SEO provides maximum sustainable sales
Ecommerce SEO Services
Ecommerce SEO provides maximum sustainable sales
Ecommerce SEO Services
What is Ecommerce SEO
SEO provides e-commerce businesses with prudent ways for future growth, revenue increase, and raking in organic traffic.
That’s sad because, in the E-commerce industry, visibility is the same as reaching out to potential customers. A study conducted by Advanced Web Rankings shows that 67% of web users don’t go beyond the top five listings. Well, it means if you’re not among the top five, only a third of potential organic traffic reaches, actually stumbles across, your site.
Interestingly, Euromonitor International estimates that E-commerce will dominate the retail sector globally starting in 2023, with 14% of all retail sales. E-commerce SEO services must leverage this trend to meet the expected surge in customers. Why then would anyone have a below-average site yet the target audience is there for picking?
Breaking down E-commerce SEO
For starters, SEO transcends content and technical aspects since it includes digital marketing and harmonization of SEO strategies to attract more clients and be successful. Dominant sites such as Amazon and Shopify already make E-commerce challenging, capital, and time
intensive. Getting you the best SEO partner like Botpresso makes ranking less daunting.
It aims to optimize your online stores. Relevant areas include the optimized product listing with the in-demand keywords and getting the right backlink profile all cumulatively from E-commerce SEO. When correctly done, it increases online sales and organic visibility.
Consultancy at Botpresso means familiarity with E-commerce SEO services for Shopify, BigCommerce, and WordPress among other tech stacks.
Tech Stacks
Stop wondering whether your tech stack is compatible with our in-house competence. Have a look at some of our portfolios.
Talk to us about:
Frontend Frameworks Like
- SolidJS
- Svelte
- React
- Vue.js
- AlpineJS
- Lit
- AngularJS
And Codeless Frameworks like
- WooCommerce for WordPress
- Shopify
- Magento
- WebFlow
KPIs for E-commerce SEO
At Botpresso, these are some of the parameters we gauge to underscore progression, or regression, towards the set targets.
- We focus on KPIs like Customer Acquisition Costs through efforts meant to grow organic traffic
- The constant urge to increase organic clicks via SEO
- The longitivtiy of a page ranking for top positions
- And the overall traffic increase which can drive sales to PDP (Product Detail Pages), Category Pages and more.
Organic Keyword Cluster
By grouping together similar keywords, it is possible to create a more targeted and effective E-commerce SEO strategy. This can lead to improved search engine visibility and increased traffic from potential customers.
We consider the following factors:
- Keyword relevance: The keywords in the cluster should be closely related to each other and to the products or services offered by the E-commerce website.
- Search volume: The cluster should target keywords with a significant amount of monthly searches to ensure that potential customers are actually searching for the targeted keywords.
- Competition: The cluster should target keywords that have low competition. It eases ranking for these keywords and improves the chance of driving traffic to the website.
At Botpresso, we create an effective organic keyword cluster that improves the SEO of an E-commerce website and drives traffic from potential customers.
Assisted Organic Conversions
As e-commerce SEO becomes more competitive, businesses are turning to assisted organic conversions to give themselves a boost. Assisted organic conversions are SEO activities that result in a user clicking on an organic listing and then completing a conversion on the site. This could be anything from signing up for a newsletter to making a purchase.
Non-Branded Keyword Cluster Expansion
When it comes to SEO for e-commerce, one of the most important things to focus on is expanding your non-branded keyword clusters.
Why?
Well, first of all, it’s important to have a solid foundation of SEO keywords that potential customers might use to find your products or services. This ensures that your website is appearing in search results for relevant queries.
But what about customers who don’t yet know your brand? They might be searching for general terms related to what you sell, rather than your specific brand name. That’s where non-branded keyword clusters come in.
Expanding your non-branded keyword clusters can help you reach new customers searching for similar products or services. It can also help you rank higher in search results for relevant queries.
Product Category Page Visibility
Refers to the ease of potential customers finding and viewing your product pages in search engines like Google.
Key metrics to evaluate the efficiency for the visibility of your product pages:
1. A well-organized and easy-to-navigate website. This includes having a clear hierarchy for your product categories and using descriptive titles and meta-tags.
2. Use keyword-rich content in the product descriptions. Covers both the text on your website as well as the product tags and descriptions.
3. Promote product pages through social media and other online channels to increase the number of inbound links to your pages, which is a key ranking factor for search engines.
Organic Sales
Sales resulting from SEO efforts. E-commerce businesses rely on organic sales to earn revenue and grow their business. SEO is a long-term marketing strategy that focuses on creating quality content, building trust with customers, and earning backlinks from other websites but income generation is paramount.
Organic sales are important for e-commerce businesses because they are the most efficient way to earn revenue. SEO is an ongoing marketing strategy aimed to help online stores achieve their goals.
Botpresso Brings Business (B2B)
The bottom line in E-commerce SEO is to bring organic traffic to your online store. In our endeavor to attain this objective, these are the problems we solve:
- Website Speed Optimization
- Internal Linking Optimization
- Site architecture restructuring
- Content Optimization
- Product Page Optimizations
- Action Oriented Keyword Research that guides the organic growth
- User Experience Journey Improvement
Organic sales are important for e-commerce businesses because they are the most efficient way to earn revenue. SEO is an ongoing marketing strategy aimed to help online stores achieve their goals.
Learn from us …
As reputable E-commerce SEO consultants, we developed case studies outlining the process, success, and lessons learned while engaging with different clients. Our expertise and professionalism are unrivaled and we aspire to bequeath this knowledge to all our esteemed clients.
Join us and smile all the way to the bank. Literally. 😄
Ecommerce SEO services allows Ecommerce websites to gain more traffic organically via search engines like Google without paying for advertisements.
SEO is worth it for Ecommerce as it allows you to acquire a new user/buyer at a lesser price than other marketing channels.
For an Ecommerce website it is essential that the SEO strategy revolves around category and product pages on the website.
Ecommerce SEO is charged based on various factors, it depends upon the kind of contract that you have with your consultant/agency. It can be charged based on hours, commissions, retainers or sometimes even combinations of commissions and retainers.