Objective
Increase Traffic to attract the right ICP Audience & Increase Qualified Leads
From 8.7k non-branded clicks to 20.6k non-branded clicks, that’s a growth of +136%
Strategy
A Holistic Approach Towards Growth
Creativity
Innovation Integration for Scaling Logic-Based Internal Linking
We developed an internal link algorithm for key integration clusters, ensuring contextual links to related pages while limiting outgoing links to maintain authority.
Innovation Integration to Identify Contextual Internal Linking at Scale
We used Hugging Face’s BERT Base Uncased model to create vector embeddings and applied cosine similarity to identify internal linking opportunities at scale.
Internal Link Widget Based Scaling Execution
Internal Link Algorithm Logic that scaled Hub & Spoke Internal Linking and benefiting the website
pSEO Template Revamp
Outcome
We executed this MVP on Control vs Test Pages, and clearly the test pages won. To revamp the pSEO template, we leveraged GPT for Sheets to scale this while keeping a human in loop.
Fixing Keyword Cannibalization Between PPC Pages & SEO Pages
PPC Pages & SEO Pages for one pSEO Cluster were cannibalizing each other. We resolved this cannibalization by letting the dominant template win, which was more likely to generate leads.
Versus Pages Optimization & Execution by Leveraging NLP Technique
In most cases, the SERP meta description or featured snippet included the planted phrase, effectively simplifying the content from an NLP perspective.
Results
Month on Month Unstoppable Growth
Month-on-month and year-on-year, the growth has been on a steady increase.
Outperforming Major Competitors
Month-on-month and year-on-year, the growth has been on a steady increase.
LLM Traffic on a steady increase
178% Increase in Top 10 Rankings
125% Increase in Organic Traffic Cost
Result of ranking plenty of high CPC MOFU/BOFU queries
Recent Awards
