GEO Agency that helps Brands be Visible in AI Search

AI is changing how brands and products get found, and the old SEO playbook needs to evolve. We get your brand discovered, cited and trusted by AI search engines like ChatGPT, Claude and Google AI Mode through content engineering, accessibility enablement and strategic presence across the right platforms.

We get your brand cited and recommended in LLMs that your buyers are using. We do this by content engineering, accessibility enablement and identifying the right sources, communities, and platforms you need to be a part of, and then ensuring your brand is a part of these conversations.

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Trusted By Global Brands Across Industries

Your Buyers' Decisions are Made Before they Reach your Website

LLMs don’t always crawl the web to answer a buyer question. A lot of times, they rely on the training data to find out which brands or products are ideal for the buyer’s questions. They also lean on trusted sources to find brands which are included, and often talked about. Our analysis helps identify the right sources, types of content that get LLM citations and acts as a base to build your GEO strategy. This makes our GEO services less speculation and more of a tested placement and visibility focused strategy.

We don’t just analyze the citations. We have invested significantly in getting our clients to be a part of these cited platforms.

What is GEO?

In short, GEO, or Generative Engine Optimization is the strategy of optimizing your brand presence on third-party platforms and your website content to be visible in AI search. It involves increasing brand mentions, page citations and trust which contribute collectively to higher visibility in front of your buyers.

You will also see GEO called AEO, LLM SEO or AI search optimization. All of them essentially are the same.

And Why GEO isn't the Same as SEO

Marketing teams have spent years investing on SEO and now GEO is also getting added to their ever growing KPIs making jobs complex.

As the users of AI search platforms like ChatGPT, Claude and Gemini are growing at rapid rates, brands need to start focusing on increasing their visibility in these platforms.

To do this, we need to understand what has changed as compared to traditional search engines.

Passage Retrieval

LLMs search from a wide range of content to find the passages that answer the user’s queries in the best possible way.

Your Website is a Small Part of the Citations

Most answers are built from content sourced from third-party sources. Which means being present and optimizing for visibility is a norm beyond on-site optimization.

Brand Sentiment Matters More than Ever

Models weigh what others say about you. A negative thread can sway the recommendation to a competitor.

Our GEO Framework

Getting recommended in AI search comes down to four things: whether the LLM can understand you, whether it finds you where in the sources that matter, whether your content is worth quoting, and what the rest of the internet says about you. We take care of all four, and every one of them is driven by the same input, which is who your ICP is and the actual questions your buyers ask.

Pillar 1

Accessibility Enablement

Can AI crawlers access and understand your site?

Retrieval comes before everything else. We audit 11+ components that matter for AI search platforms to crawl and understand your site and build a tech roadmap from there.

AI crawler rules set per user agent, backed by CDN enforcement rather than robots.txt alone
Server-side rendering so content is not trapped behind JavaScript
Semantic HTML and a clean accessibility tree, which is what agents actually read
Structured data, sitemaps and Link headers
llms.txt, Markdown negotiation and OKF where they fit your site type

Pillar 2

Discovery Amplification

Are you present the places and discussions where the engines go looking?

Brand mentions in AI answers are assembled from third-party sources far more often than from your own site. We find where your competitors appear and you do not, and go get you in.

Brand Mention gap analysis: listicles, roundups, reviews and comparisons where you need to be present for higher mention retrieval
Weak mention upgrades, where you are named but ranked in lower positions
Fact checking: Brand and offering clarity on your own site, directories and social platforms
Review presence on the platforms engines read and trust
Digital PR that builds the association between your brand and your category

Pillar 3

Content Engineering

Is your content worth citing? Does it provide subject matter expertise, and proprietary data that LLMs feel credible and trustworthy?

Engines read passages, not entire pages, and they expand a single question into dozens of related fan-out queries. Content has to be built for both.

Query fan-out mapping, so the sub-questions behind each core topic are covered
Chunkable structure, written so a passage delivers adequate value and intent satisfaction on its own
Gap analysis against every tracked prompt: no coverage, shallow coverage, or high-intent topics with no search volume at all
Original research and comparative content, which carries a disproportionate share of AI citations
Persona-led topics that keyword or prompting tools will never surface

Pillar 4

Sentiment Sculpting

What does the internet say about you outside of your website?

Being named is not the same as being recommended. LLMs weigh what communities say, how they compare you against the industry, learning from shared personal experiences about using the product and whether the brand sentiment is positive or negative.

Presence and sentiment tracking across Reddit, Instagram, G2, YouTube and the platforms specific to your category, using a combination of industry-standard GEO tools our own proprietary tools like RedditVigil
Benchmarking against competitor sentiment in the same conversations
Remediation for negative threads, helpful participation in high-relevance ones you are absent from
Review generation programmes with the right attributes where your ratings sit below the field or don’t exist at all

What our GEO Services Cover

AI Search Visibility Audits
Agent Readiness Audit
Schema & Entity Markup for AI
Prompt Tracking & Gap Analysis
Query Fan-Out Mapping
Third-Party Source Citation Benchmarking
Content Restructuring for Citability
Content Engineering for Buyer Visibility
Brand Fact Checking for AI Retrieval
Brand Mention Outreach & Placement
Review Platform Optimization
AI Share of Voice Reporting
Digital PR for Category Association
Reddit & Community Presence
Sentiment Tracking & Remediation

Our Approach: Built for LLMs to Mention and Cite You

Brand Mentions

We find the listicles, roundups and comparison pages from highly cited domains where your competitors are named and you are not, then go get you added. We have the right partnerships and understanding of which third-party platforms will impact your brand’s citability, sentiment and trust factors in AI search.

Content that Buyers Need to Make Decisions

Comparison pages, alternatives, use cases and original research, built to be quoted at the moment someone is choosing. We consistently study content that gets highly cited across industries and keep running our own experiments to create content that is highly retrievable for buyer searches.

Digital PR

Earned coverage that ties your brand to your category, so engines associate the two long before anyone asks. The more credible the outlet carrying that association, the more weight it holds when a model decides which brands are worth naming. Our Digital PR services are exactly built to get coverage in top-tier media outlets.

Reddit & Community Engagement

Real participation in the threads and communities your buyers trust and AI engines read most often. We use our proprietary platform RedditVigil to build a UGC model which helps us understand industry depth, audience interests, brand sentiment and share of voice that powers your Reddit marketing strategy.

GEO is Perfect for Brands that Want
to Win AI Search

Four things that make a GEO engagement work:

You are a Travel, SaaS, Fintech, Healthtech, E- commerce, Cybersecurity, or a B2B brand with proven product market fit and customer base
You are already investing in SEO, content, social, or brand and want AI visibility to compound those efforts, not silo from them
You are experiencing AI search reshape your buyer behaviour and pipeline and want to build a real, measurable share of voice and brand mentions
You are ready to commit to at least 6 months for the GEO engagement. Citations and ROI from AI search optimization compounds, just like an SEO campaign

We are not the right agency for you if: you don’t have the supporting teams internally, don’t have a battle-tested product with real buyers, or expect results in days

How we Stand Out

Source / the questions

Understand your buyer profile, current visibility, competitive landscape, high impact platforms and the prompts your buyers actually ask in AI search.

Roast / the diagnosis

Technical, content and brand audits run in parallel, each benchmarked against your top competitors to identify key levers for your industry.

Brew / the work

A roadmap-led execution strategy where every item traces to a finding, sequenced by impact and shipped across dev, content, social + community marketing and digital PR.

Pour / the results

Ongoing reporting on prompt visibility, brand mentions, citation share and sentiment, against the buyer prompts to complete an end to end analysis to results loop.

Our Clients Say it Better

"We've been working with Botpresso from February 2024, and it's been a great experience. Their proactive team constantly brings fresh ideas and feels like an extension of our in-house team. After collaborating on critical projects, I can vouch for their expertise and attention to detail. Highly recommend for anyone looking to scale organically!"

Soumyadip BanerjeeLead - SEO CRO | Murf AI

🏆 European Search Awards 2025 Winner Read Case Study →

"The Botpresso team's years of SEO experience in successfully handling e.com brands have been critical in helping us break through the ceiling and turn a new leaf on organic growth as an acquisition channel."

Parag JainCo-founder & Chief Growth Officer | Headout

🏆 Global Search Awards 2025 Finalist Read Case Study →

"Partnering with Botpresso has been a game-changer for Airbyte's SEO. Their technical expertise, content optimization, and data-driven insights boosted our organic traffic. With a proactive team and deep search knowledge, they made a real impact on our visibility."

Tanmay SarkarDigital Marketing Manager | Airbyte

🏆 European Search Awards 2025 Finalist Read Case Study →

"If there's one SEO agency to trust, it's Botpresso. I was skeptical about SEO agencies, but they completely changed my perception. Their team feels like an extension of your growth team— blending data, market insights, and technical expertise seamlessly. They follow a structured approach, are always available, and make the process smooth and efficient. Highly recommend!"

Innu NevatiaCo-founder & Co-Founder | Zwende

Read Case Study →

"Nitin and his team are amazing self-driven people who want to deliver results and would go above and beyond what you asked for to get the results. Botpresso is a real deal."

Deepak MauryaFounder | TheRugDecor

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"We highly recommend Botpresso to any business looking to elevate its online visibility with a reliable, skilled, and proactive SEO partner."

Edith YeghiazaryanSenior Technical SEO Manager | momox

"Botpresso is a real pro at what they do in SEO. They helped us solve a few SEO puzzles to grow Tripaneer and partner brands organically. They're my first pick when I'm looking for an SEO expert for my brands."

Jorgo CostellenosCMO | Tripaneer

"Itis been nearly a year working with the Botpresso Team and it's been a valuable collaboration. We especially appreciate their data-driven approach: diving deep into the "why" before implementing the "how," which has helped us better understand, prioritise, and execute our efforts effectively. Highly recommend working with them!"

Megha KumariGrowth Marketing | Cult.fit

"It's been a pleasure working with the BOTPRESSO team. They provided us with all the technical support and strategic insights needed to navigate our recent site migration. Their hands-on approach helped us not only solve the initial problem we identified but also see beyond it, uncovering opportunities to improve our overall SEO performance."

Isadora AlfersSEO Manager - Marketing | TIMOCOM

"It was a pleasure to work with Botpresso on our company's site migration. They provided us with a full SEO site audit, created an action plan, and lead us through the project to its successful finish. They gave our team the confidence we needed in this big and complex process."

Paul CikatricisUser Experience Optimization Specialist | Fresh Tracks Canada

"Botpresso is an outstanding SEO partner. Their in-depth understanding of technical and broader SEO, systematic approach, and clear action plans were invaluable. They guided us in making informed decisions, making them a reliable and highly experienced consultancy to work with."

Karumbaiah BKChief Product Officer | YourStory

"A world-class SEO professional with extensive experience and understanding of data, strategy and execution."

Dan PetrovicMarketing Director | Dejan Marketing

"I'm delighted to acknowledge Botpresso's outstanding contributions to our SEO strategy. Their expertise in technical SEO, automation, and strategic internal linking has transformed our online presence. Thanks to their efforts, our search rankings and organic traffic have significantly improved. Botpresso's commitment and expertise make them an indispensable partner in our pursuit of SEO excellence."

Vivek AgarwalCo-founder & CTO | Square Yards

"I was always skeptical about trusting on SEO as an essential growth channel, but not anymore. The experts at Botpresso not only grew our organic traffic multifold, but also answered hundreds of our questions calmly at a record response time. It is an absolute pleasure working with such an involved team of SEO pros at Botpresso and I can only recommend their services if you're in search of an SEO consultancy which really knows SEO."

Nikhil BansalCo-Founder | Alippo

"We are very good at SEO, as well as being great soft skills trainers. And we have outgrown most SEO agencies. The 'go fix your HI's' are long behind us and we needed someone that was a level above on SEO. Nitin is. He is challenging us to consider our SEO more strategically and way beyond the basics. He knows his stuff. If you need support with your SEO, he's your man!"

Darren A SmithCEO | Making Business Matter

"I can highly recommend Nitin & Botpresso based on a private project where he delivered stellar support on SEO-related topics. He is very professional, down to earth and is able to explain complex technical topics in simple language. Further, he found the perfect balance to illustrate SEO-related issues with examples, outlining how these could be easily resolved - the right support for everyone who wants to move forward in the SEO space."

Christian NiemetzCEO, CFO | PubTech Group

"We’ve been working with Botpresso for nearly a year now. They helped us build SEO from scratch, from technical foundations to content creation around relevant keywords. This has improved our overall visibility and discovery across the funnel. What sets them apart is their detailed approach to recommendations, along with proactive and consistent communication throughout."

Prashant HirwaniFounding Team | Aramya

What Happens When We Get to Work

$5M+AI search revenue generated
500k+AI search citations generated
100k+Traffic generated from AI search
300%Average growth in AI search citations

Case Studies

Murf AI|SaaS · AI Voice 89x ROIIN 4 MONTHS

Scaling AI search and organic pipeline for Murf AI

↗89x ROI in 4 Months On SEO and AI search investment

◉69% Growth in Non-branded Traffic In 4 months with content engineering

➚29% Growth in Money Keyword Visibility Contributing to growth in lead acquisition from organic search

Read Full Case Study →

Homestyle|Ecommerce · DTC +2,416%

The Rug Decor: Growing Global Organic Revenue by 2,416%

Read Full Case Study → Top Ecommerce Multiplier

Global Travel|Travel & Hospitality +1,081%

Headout: Data-Driven SEO That Boosted Organic Revenue by 1081.2%

Read Full Case Study → 10x Revenue Compounding

Our Research

Our research on GEO and SEO, brewed and published as we run it. Read it before you hire anyone. Including us.

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Want to Dominate AI Search?

While the world is chasing rankings, we help you build brand visibility where it matters for your buyers. Our approach blends creative search strategies with Tech SEO, Content Marketing, Digital PR, and UGC to keep your brand showing up, trusted and recommended. Let's build a visible brand together.

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Frequently Asked Questions

What Is Generative Engine Optimisation?

GEO is a combination of SEO, brand mentions, PR, community marketing, social media and sentiment building that gets your brand recommended, cited, and accurately represented, in LLM responses to user prompts in platforms like ChatGPT, Gemini, and Claude.

How Is GEO Different Than SEO?

SEO is a workstream built for getting higher visibility for your website in traditional search results in search engines like Google. However, GEO focuses on optimizing your brand presence rather than the website alone so that AI engine understand your brand and products, consumer sentiment towards your brand and then surface your brand as a recommended choice to the right buyers.

What All Teams Are Required From The Client Side To Make GEO Work A Success?

Expecting AI search growth from the SEO team alone isn't the right way to look at answer engine optimisation. We do require in-house support from dev, brand, social and PR teams to build a collaborative AI search growth engine since AI engines understand the brand across multiple platforms and aspects before considering you for a citation or a recommendation.

What's Included In Botpresso's GEO Services?

We manage end to end GEO operations for you - from tech audits, AI content strategy, brand mentions and digital PR to community marketing. We build an AI search strategy customised for you to ensure LLMs not only cite you, but also recommend you in front of your buyers. We are AI-native in our approach and have deeper integrations built in to identify which initiatives will bring the highest impact and then create a roadmap built to achieve the right goals.

Which GEO Platforms Do You Optimise For?

We focus on the platforms that your customers are using: ChatGPT, Google AIO, Gemini, Claude and other AI platforms that matter for your industry. These are the places most of your buyers are starting their journeys and where you need to be visible.

Which LLM Tracking Tools Do You Use?

We recommend LLM tracking tools based on the client's requirements and budget range. We are flexible based on the client’s choice of platform, and have worked with specialised LLM tracking tools like Peec, Profound, Scrunch Searchable and a few more.

How Do You Track And Measure GEO Performance?

We track metrics like Industry-specific LLM share of voice, content focused citation and AI-referral traffic growth, brand mentions for buyer prompts and brand sentiment. We also track lagging metrics like leads and revenue - for which incorporating self-attribution modeling by collecting what users tell us about what influenced their decision (for example adding a "ChatGPT" option in your form field "How did you find about us"). Attribution is messy with AI search and this gives us a better way to understand how AI search is driving awareness, acquisition, and ROI.

How Long Does It Take To See Results?

Most of our clients opting for GEO services start seeing results within 3 to 6 months. Owned content citations and some traffic flow from LLMs is usually the first win within the first quarter considering content engine is activated. Brand mentions and citation share grows over 3 to 7 months for buyer prompts across core categories. GEO has a compounding effect hence a long-term strategy and focused execution both are required to get the highest ROI from this activity. Patience, dedicated support from the internal team and collaborative execution are all key to making a GEO initiative successful to generate real business from AI search.