AEO keywords are not keywords in the SEO sense. They are prompts, full questions and requests that people type into ChatGPT, Gemini, Perplexity, Claude and Google AI Mode. No AI platform publishes how often a prompt is asked, so there is no search volume to sort by. Keyword research for AEO therefore means generating a […]
How to Conduct Keyword Research for AEO? Read More »
The SEO industry is probably divided into two camps: one believes schema markup helps improve AI visibility, while the other dismisses its impact. We wanted to test this theory and move beyond assumptions. In the article below, we tested how ChatGPT, Perplexity, Claude, and Gemini interpret schema markup. Key takeaways Why we ran this test
Does Schema Markup Help AI Assistants Read Your Page? Read More »
You rank well on Google. Your website has the content people are looking for. So why are AI tools like ChatGPT and Perplexity recommending your competitors instead? Getting mentioned in AI answers takes more than strong search rankings. ChatGPT may shortlist brands before retrieving a single page, while Perplexity draws on web sources to build
How Do Brands Get Mentioned by ChatGPT and Perplexity? Read More »
Choosing an SEO agency isn’t about comparing promises, fees, or polished dashboards. It’s about one thing: which operating model can actually deliver measurable business value? Before you switch agencies or decide to bring SEO in-house, you need to understand what’s really holding your SEO back. This guide explains how to diagnose the root problem, audit
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People search for brand trust in different ways. Some check whether an unfamiliar business is legitimate, while others compare verified reviews on third-party platforms. Google Search Console can reveal these patterns across SaaS, travel, and e-commerce. TL;DR Why I Went Down the GSC Rabbit Hole After watching Malte Landwehr speak about “What Makes ChatGPT Recommend
How Do People Verify a Brand Before Trusting It? A GSC Query Analysis Read More »
SEO has been wildly more aggressive in the last year than it has been in the last 8 years I have been working. Primarily, it is the AI wave that has taken it by storm. And since it is the nature of the world that whoever keeps pace with trends and moves with the times survives.
AEO/GEO Glossary, Top Terms & Definitions Marketers Should Know for the AI Search Era Read More »
AI Visibility vs. SEO Performance Case Study A Comparative Analysis of Brand Authority, Citation Depth, and Generative Search Presence Focus: BFSI | Study Date: May 2026 | Brands: Groww · AngelOne · ETMoney · ETMoney · Moneycontrol This case study examines five Indian BFSI platforms – Groww, AngelOne, ETMoney, Screener.in, and Moneycontrol, to determine whether
Does Winning SEO Guarantee AI Visibility? [BFSI Case Study] Read More »
Why SEO Is Not Enough – A Benchmark Study A Comparative Analysis of Brand Authority, Citation Depth, and Generative Search Presence Focus: D2C Beauty & Skincare Niche | Study Date: April 2026 | Brands: Mamaearth · Purplle · Dot & Key · Plum Goodness · Tira Beauty 1. The Argument There is a widespread assumption
Why Winning SEO Doesn’t Guarantee AI Visibility [D2C Beauty & Skincare Case Study] Read More »
In 2026, the battle for the top of the SERPs isn’t won by stuffing keywords; it’s won by mastering context. This isn’t just about Google rankings anymore. Entities are also foundational to how modern AI systems retrieve and generate information. Retrieval-Augmented Generation (RAG) pipelines and large language models (LLMs) rely heavily on entity recognition, disambiguation,
How to Extract Entities for Free to Power Your Content Strategy? Read More »
So, the other day, a client of mine asked me a question that really got me thinking: “Should we rely on Google Search Console or Rank Tracking Tools to monitor our website’s rankings?” Now, you know how important search engine rankings are. They’re basically the lifeblood of any SEO strategy. Higher rankings mean more visibility,
Google Search Console Keyword Ranking vs Ranking Tools Read More »
