Edtech

Objective Current vs Expected The primary objective was to reverse the sharp decline in organic performance of Murf.ai  and surpass the June 2024 levels. Specifically, our goals were: Strategy A Holistic Approach Towards Growth Problems Volatility in Keyword Rankings Beginning in June, Murf AI saw extreme ranking fluctuations, especially for competitive keywords related to AI […]

A Global Initiative for Educational Worksheets Quizizz, an innovative edtech company founded in 2015 and headquartered in Santa Monica, California, has grown to a team of 307 employees. The platform recently undertook an initiative to expand the visibility and global reach of its Worksheets feature. Key goals included identifying strategic keyword clusters, scaling internationally, lowering

Navigating Challenges in the Digital Landscape In a landscape of online education, our client faced visibility hurdles and stagnant user engagement. Our SEO campaign aimed for a holistic transformation, addressing technical intricacies and enhancing the overall user experience.  Campaign Objectives and Goals: Beyond Rankings Elevating online visibility and driving a 3x growth in non-brand clicks