Author name: Nitin Manchanda

Campaign Objectives Strategy Implementation 1. Contextual Internal Linking Opportunities To scale internal linking, we automated the process using Screaming Frog, BERT (all MiniLM-L6-v2), and ChatGPT, efficiently managing the site’s large, customizable product categories. Final output of internal linking script 2. Structured Data Markup Code Implementation Enriched schema markup by adding currency, SKU, and product details, […]

Campaign Objective Current vs Expected The primary goal of the campaign was to grow  Zwende’s online presence, achieve exponential organic growth, and boost sales, with a dedicated focus on their flagship product category: Name Plates. Campaign Period: November 2023 to February 2025 Strategy Our eCOM SEO Framework Expanding Reach Through Targeted Pages Crafting Micro Niche