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Author name: Nitin Manchanda

Nitin Manchanda is a developer turned SEO. In the past, Nitin has helped some really popular brands like Omio, trivago, and Flipkart grow organically. He is also the founder of Botpresso, a boutique SEO consultancy. While not busy with his SEO stuff, you'll find him planning his next trip, watching some cricket match, or painting, crafting or breaking things with his two daughters!

20K+ Clicks Per Day within 3 Months

SEO Case Study: 20K+ Clicks Per Day in 3 Months

2 Comments / Case Studies /

A Global Initiative for Educational Worksheets Quizizz, an innovative edtech company founded in 2015 and headquartered in Santa Monica, California, has grown to a team of 307 employees. The platform recently undertook an initiative to expand the visibility and global reach of its Worksheets feature. Key goals included identifying strategic keyword clusters, scaling internationally, lowering […]

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Homestyle E-commerce SEO Success: 2416% Revenue Growth in 10 Months

2 Comments / Case Studies /

Addressing digital challenges with strategic SEO and CRO techniques. Our client, The Rug Decor faced low clicks and very little revenue. The SEO goal was to achieve significant organic growth by overcoming challenges with smart strategies. Mission and Goals Overview 🡪 Increase the revenue through SEO by 1000%. 🡪  Surge in organic sessions, achieving 3x

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A Data-Driven Campaign to Boost Organic Revenue by 1081.2%

A Data-Driven Campaign to Boost Organic Revenue by 1081.2%

4 Comments / Case Studies /

(Note: You are about to read a case study shortlisted as the finalist at the Global Search Awards 2023!! Happy Reading)   Campaign Start: January 2022 Campaign End: April 2023 If you’re in a hurry, here are the results delivered from the data-driven SEO campaign:  Increased Organic Sessions by 406.2% Increased Organic Users by 394.0% Increased

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Unlocking the Power of Schema: A Comprehensive Guide

Leave a Comment / Technical SEO /

Schema markup, also known as structured data, is a powerful tool that can enhance your website’s visibility and improve its performance in search engine results. By implementing schema markup, you provide search engines with additional information about your content, helping them understand and display it more effectively. This article will delve into the significance of

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GA4

Google Analytics 4 Unleashed: Master Migration & Maximize Insights

2 Comments / Actionable SEO Resources, Tips & Strategies /

In the dynamic realm of digital marketing, staying ahead is crucial for success. As technology and consumer behavior evolve, marketers must adapt to remain competitive. A pivotal shift in this landscape is the migration to Google Analytics 4 (GA4), an advanced analytics platform revolutionizing how businesses measure and comprehend user interactions across multiple channels.  

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Leveraging AI for SEO

Leveraging AI for SEO

2 Comments / Actionable SEO Resources, Tips & Strategies /

What is Artificial Intelligence?  Artificial intelligence (AI) is a technology that allows machines to carry out tasks that usually demand human intelligence. It involves creating computer systems capable of imitating and replicating human-like thought processes, decision-making, and problem-solving. AI systems are designed to gather information from their surroundings, process it, and make informed decisions based

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