Author name: Nitin Manchanda

In the dynamic realm of digital marketing, staying ahead is crucial for success. As technology and consumer behavior evolve, marketers must adapt to remain competitive. A pivotal shift in this landscape is the migration to Google Analytics 4 (GA4), an advanced analytics platform revolutionizing how businesses measure and comprehend user interactions across multiple channels.   […]

What is Artificial Intelligence?  Artificial intelligence (AI) is a technology that allows machines to carry out tasks that usually demand human intelligence. It involves creating computer systems capable of imitating and replicating human-like thought processes, decision-making, and problem-solving. AI systems are designed to gather information from their surroundings, process it, and make informed decisions based

Introduction: Hai Berland famously said “Year’s end is neither an end nor a beginning but a going on, with all the wisdom that experience can instill in us” and this perfectly sums up Botpresso’s outlook for 2022. We’ve learned lots of things, both good and bad, and 2023 finds us with greater wisdom on how

Pele, Maradona & Messi.  If there were any SERP rankings for the greatest footballers of all time, these three names would feature atop but the order is debatable.  Finally, Messi joined these football greats after winning the football holy grail. In SEO terms, due to the seasonality and freshness of Messi’s exploits, my educated guess

Google is testing a new feature called “content ideas” in its Search Console. The feature is labelled as “experimental”  that brings elements similar to those found in Question Hub directly into Google Search Console . The feature was spotted by Nicolas Ockier, who shared a screenshot on Mastodon. So, what is this New Content Ideas

On December 6th, Google announced the launch of the second release of their helpful content update/system. This update, which began rolling out lightly on December 5th, adds new signals and is now applicable to all languages globally, not just English content. Brief Facts about Algorithm Update  What is New ?  Google has updated its helpful

SaaS Industry is estimated to be valued at around $170 billion. This is likely to keep surging as people innovate and embrace the power of the internet in solving everyday problems.  Unsurprisingly, more and more SaaS companies are emerging with their unique offerings & solving problems that needed to be solved. With SEO and SaaS,