(Note: You are about to read a case study shortlisted as the finalist at the Global Search Awards 2023!! Happy Reading) Campaign Start: January 2022 Campaign End: April 2023 If you’re in a hurry, here are the results delivered from the data-driven SEO campaign: Increased Organic Sessions by 406.2% Increased Organic Users by 394.0% Increased …
A Data-Driven Campaign to Boost Organic Revenue by 1081.2% Read More »
Schema markup, also known as structured data, is a powerful tool that can enhance your website’s visibility and improve its performance in search engine results. By implementing schema markup, you provide search engines with additional information about your content, helping them understand and display it more effectively. This article will delve into the significance of …
Unlocking the Power of Schema: A Comprehensive Guide Read More »
What makes your SEO efforts ‘effective’? With the changing tides of time, we’re in an era of the constant evolution of existing methods of marketing as well as witnessing a rise in the new wave of optimization for organic search. In an effort to make SEO fun for all, the webinar series ‘SEO Tales with …
In the dynamic realm of digital marketing, staying ahead is crucial for success. As technology and consumer behavior evolve, marketers must adapt to remain competitive. A pivotal shift in this landscape is the migration to Google Analytics 4 (GA4), an advanced analytics platform revolutionizing how businesses measure and comprehend user interactions across multiple channels. …
Google Analytics 4 Unleashed: Master Migration & Maximize Insights Read More »
What is Artificial Intelligence? Artificial intelligence (AI) is a technology that allows machines to carry out tasks that usually demand human intelligence. It involves creating computer systems capable of imitating and replicating human-like thought processes, decision-making, and problem-solving. AI systems are designed to gather information from their surroundings, process it, and make informed decisions based …
The journey of SEO is full of challenges and surprises. Your traffic drops📉, pages go out of the index, or even penalties. But those challenges are what make our lives worth it. Isn’t it? We SEOs always try to find a way to overcome problems, and there lies the path to innovation. And this blog …
Hreflang XML Sitemap Generator Using Python & ChatGPT Read More »
Working remotely means the Botpresso family rarely gets time to physically interact amongst themselves. Well, our first offsite meeting gave our employees the opportunity to link up without the veil of a computer screen. Here goes a breakdown of long walks, pool games, and binge eating that characterized our overall stay at the Fariyas Resort, …
Everyone should experience India in their lifetime. Does Mumbai ever get cold? That’s the first thought crossing my mind after disembarking from the plane. It had been 6+ hours from Nairobi to one of the world’s most populated but beautiful cities. For the first time, I found myself at an airport whose name I couldn’t …
Unending Mystery: India Through John Koinange’s Eyes Read More »
Pele, Maradona & Messi. If there were any SERP rankings for the greatest footballers of all time, these three names would feature atop but the order is debatable. Finally, Messi joined these football greats after winning the football holy grail. In SEO terms, due to the seasonality and freshness of Messi’s exploits, my educated guess …
Becoming the GOAT of SEO: Lessons from Messi on Successful SEO in 2023 Read More »
